Tag Archives: business goals

I speak with a lot of business owners about setting goals and determining how to get their businesses to the next level, whatever that next level might look like. Most of the time, especially this time of year, we as business leaders will look over what we accomplished (or didn't accomplish!) over the past year and determine what we want or need to accomplish this year. Some of us will take a short view and launch outward, others of us will take the long view or horizon and plan backwards. Sometimes, we just set a goal and try to figure things out along the way.

One of the things that we may not be taking into consideration is why we didn't accomplish certain goals last year, and what will be different. Doing the same thing the same way will net... the same results. Therefore, it is logical to assume that there was some reason that we did not follow through on some of the goals that we had.

One of the reasons that goals fail is that they don't have a lot of substance to them. Even if you go through the process of strategic planning or setting SMART goals or BHAGS or whatever your process is, without understanding and planning for the requirements, you have already reduced the likelihood of the project's success. Dimes to dollars, this may be a reason why so many projects never see the light of day.

If you treat your goals like a project or a series of projects, with specific milestones, check ins/updates, planning for how you will get the resources require and an understanding of the risks involved, you multiply the likelihood of success exponentially. Having someone to hold you accountable, like a board of directors, a business coach or advisor will increase the likelihood of success all the more.

For this reason, according to Justin Ashooh Senior Account Executive at Learnsmart, it would be wise for managers to have a good understanding of project management. Project management can be looked at as the way that goals are achieved within the requirements allotted for those goals. Which means that when you plan a project, you aren't necessarily going to need to disrupt the rest of your business in order to accomplish it... and if you do need to disrupt it, you will have planned ahead to ensure that your customers are well taken care of.

Project management goes beyond creating a list of tasks and assigning dates and people to them... it is a logical progression with milestones that make sense. For example, you wouldn't assume that just because you have started a marketing campaign, and marketing campaigns typically pay for themselves with 'X' time period that you can bank without a doubt on that being the case. There are many factors to consider, such as the economy, competitors, new technologies, trends, the season, etc. People typically don't purchase bathing suits in the fall. Therefore, it may not be the best time of year to invest in a marketing campaign for them. You will end up either paying more for the campaign or getting less effective results.

Project management also goes beyond sticking your tasks and milestones into a computer. Like marketing, your project must be nurtured. It won't progress on its own. If you know that business is typically going to get to the point where you cannot manage your projects and your business, you need to find someone else to help, whether that be an assistant, a project manager or an advisor, that will hold you accountable for making sure that projects progress.

Don't get me wrong; project management software is excellent. We find it essential to operating our company and we use it with our clients. However, it doesn't work if it is not used! If no one is updating the system and monitoring the deliverables, it is no more effective than a sun dial on a cloudy day.

Your goals for your company are important. Accomplishing those goals is even more important. If you are working to build an extraordinary company, you already know that it is not an overnight task. It will take being able to build, monitor and support your goals like they are projects.

Rick Meekins is passionate about helping business leaders start, run and grow extraordinary businesses. He focuses on helping leaders clarify their business goals and develop strategies to achieve them. He is a strong believer in alignment between people, purpose, passion and pursuit. He believes that people working in alignment with their individual purposes is the foundation for successful businesses and successful communities.

Mr. Meekins is the Founder & Principal at Aepiphanni: The Business Strategy People, a boutique consulting firm based in Metro Atlanta, Ga. Aepiphanni is a Business Strategy Consulting Firm dedicated to providing leadership and direction in the areas of operations, communications, branding, leadership and marketing. Their work has helped business owners expand their businesses, increase revenues, reduce costs and pursue sustainable futures. For further information, please contact them, directly, at 678-265-3908, email them at info@aepiphanni.com, or visit their website at http://www.aepiphanni.com.

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Yogi Berra once said, "If you don't know where you're going, you'll probably end up someplace else."


But True...

If we don't set our small business goals we'll end up someplace else and wonder where we went wrong.

Hmm... Well, honestly, we can do something about that!

As a small business owner I've learned that our goals are what run our small businesses. These goals can be very powerful and beneficial when used properly. Following is a short list of the power and benefits we can attain from implementing our small business goals. Simple, but to the point:

Goals are Powerful:


  • They make you think about what you want out of your business.
  • They determine your business growth.
  • They provide direction for your success.
  • They give you placement in the market place.


Goals are Beneficial:


  • They help with your business focus.
  • They contribute to your business actions.
  • They provide a timetable for your success.
  • They influence your profit margins.


Business goals are not to be taken lightly. Goals are what empower your business.

So how do you determine if these goals fit your small business?

Here are two tips to determine that aspect:


  1. Your goals must meet you ambitions: This means that you must have a strong feeling and a strong desire in your life to achieve your business success.
  2. Your goals must meet your abilities: This means you must have a natural tendency for success or a means to perform well to achieve your business goal.


In order to attain satisfactory success these goals MUST be the right ones for YOU. And if they are, they'll surely motivate you to achieve them

Here's my best to You with Your business goals.

Krystalina Soash is a freelance writer, small business entrepreneur and trilingual interpreter. She has two published works, "Your Positive Potential: Action Steps for Self-Empowerment" and "Writing Tips for Student Projects and New Freelance Writers."

You may visit Krystalina at http://writingforyounow.com and http://www.yourpositivepotential.com

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