Tag Archives: entrepreneur

People always mention entrepreneurs and taking risks in the same sentence and it’s a given that entrepreneurs are some of the biggest risk-takers when it comes to trying to grow their businesses. To some, taking a huge risk, especially with something as important as a business, is an intimidating prospect. There’s the chance of failure with any risk, which could mean losing your business and financial stability. However, risk could also lead to huge successes; this chance is what makes it a favorite of entrepreneurs. If you’re still skeptical about the importance of risk when it comes to entrepreneurship, read on.

Innovation starts with risk

The reasons risk is so important to entrepreneurs is that true innovation was never accomplished without risk. If you want to achieve true success with your business and smash your goals, you’re going to have to take risks. Some businesses may skate by on doing something they’ve always done or sticking to a stereotypical way of running things, but for many industries, this mindset will not work. Do you just want to have a mediocre business or do you want to be an influencer in your industry, who invents new products and ways of accomplishing tasks?

Your business could have the potential to be a huge success, but you’ll never know until you take the risk. If you currently run your own business, but are afraid to take risks, remember that starting your business in the first place was a risk. Starting any business is a risk, because there’s no guarantee it will succeed.

True entrepreneurs take risks

Like I mentioned, just being an entrepreneur involves taking risks when you start your own business. In addition, it sets the true entrepreneurs apart from those who aren’t sincere about the entrepreneurial journey. If you really want to be an entrepreneur, you’ll need to embrace risk and let it become part of your business strategy. Risk-taking identifies you as a leader and shows other people you’re ready to take charge and make decisions. Someone who’s a follower is willing to let others take the big risks.

Keep your risks calculated

Before you begin taking any kind of risk that comes your way, keep in mind that there’s such a thing as a calculated risk. As an entrepreneur, you need to be smart in your risk-taking. Don’t take a risk that seems completely unlikely to succeed or would tank your business and personal finances if it didn’t go perfectly. The secret to being a great entrepreneur is taking regular calculated risks that move your business along and being able to identify a big risk that’s worth it.

Even if you fail, you learn something

Finally, keep in mind that even if you fail, you can still learn something valuable. It’s important to know how to learn from your mistakes so you can grow as an entrepreneur and as a person. If you take a risk and it fails, acknowledge what went wrong so you don’t make the same mistake again. Instead of pouting over mistakes, learn from them.

In a previous blog, I’ve discussed why social media is important for entrepreneurs, so now I’d like to discuss how you can actually use social media to your advantage as an entrepreneur. Social media allows you to compete with much larger companies when you’re first launching your business, because you can connect with consumers through social media platforms and get the word out about your brand, with minimal cost. You won’t have to spend a fortune on marketing and advertising and can instead use that money to better your product or service. Follow these tips for the most effective ways to use social media to help your business.

Create a support system

One of the greatest parts of social media is that it allows you to connect with other people no matter where they live. You’ll be able to find other entrepreneurs and people in your industry that you can begin cultivating relationships with. They might just be starting out like you or maybe they have a lot more experience. Regardless, it’s important to build a support system of people you can learn from, bounce ideas off of, and get advice from. Look for groups to join on social media where people discuss the basics of entrepreneurship and your industry. These groups instantly connect you to many like-minded people.

Connect with your target audience

A huge part of marketing is identifying your target audience and then working to attract their attention. How you get their attention depends on the demographics of your target audience. Luckily, plenty of research has been done on the demographics of social media sites and when are the best times to post on different platforms. Learn who your audience is and what accounts they use and you’ll save yourself a lot of trouble as you begin your social media marketing.

Interact with followers

Consumers love interacting with brands on social media. It makes them feel that the company actually values its customers and listens to their input. Reply to comments your followers make and consider holding a Q&A session or hosting a giveaway. Getting your followers involved on social media makes you and your business seem more familiar and creates interest in your product.

Push your brand

Social media is vital to establishing your brand, whether it’s your personal or professional one. Carefully think about the image you want to convey and craft it. Keep your brand succinct so your followers have consistency. The more familiar your brand becomes and the more often consumers see it, the more likely they are to patronize your business.

Feature new products and services

When you’re releasing a new product or service, use social media to create buzz about it. Post pictures and short blurbs in order to get people interested. Consider creating a short video explaining what’s great about your new service or showing what the new product does. It’s much cheaper than traditional advertising and with the right use of keywords and presentation, you’ll reach a large audience.

Post consistently

Finally, posting consistently is vital to an entrepreneur’s success on social media. If you want to generate followers, you need to show that your content is valuable. Try to post at least once a week initially, but updating once a day would be even better. Most of your content should be original, but it’s also good to share posts from other prominent entrepreneurs and regularly interact with followers and influencers.

If you’re an entrepreneur, it’s vital that you use social media to your advantage. Billions of people around the world use social media every day and it allows users to connect with people on the other side of the planet, who they would never meet in real life. In the same way, it gives businesses an opportunity to connect with consumers in a matter of seconds, if they use smart marketing techniques on social media.

Consumers of all ages use social media and there is a wide variety of platforms that can greatly benefit businesses. Larger companies have seen major success in using social media to market their businesses, so it’s a vital resource for entrepreneurs as well, which studies have already shown. It can be difficult to get your fledgling company on the same level as a well-established business, so learn why social media can help you work toward overcoming this obstacle.

Reach new people

The biggest draw of social media is the ability it gives entrepreneurs to reach new people they would have never had the resources or opportunities to connect with before. In a few seconds, someone on the other side of the world can view your company’s website and order your product or service. If you have a succinct look and carefully plan how to market using social media, you can drastically increase your following and compete with larger and more established companies. With social media, you no longer have to rely on traditional marketing methods to reach large groups of people.

Connect with other entrepreneurs

It’s always important to have support, especially as an entrepreneur who’s just starting out and looking for ways to better establish a business. You likely have questions about how best to launch your business. Some of the best people to ask are other entrepreneurs, whether they have a lot of experience or are at the same point in their careers as you are! Using social media sites like LinkedIn, Beyond, or Opportunity, you’ll find ways to meet other people who are entrepreneurs and determined to succeed like you.

Usually free

Entrepreneurs often need to carefully budget and marketing is usually the last area money can be put into for a newly launched business. With social media, you can use marketing to your advantage without paying much (or often, anything at all) to reach a large group of people. Hashtags, location based searches, and niche sites make it easier to connect to consumers than ever before.

Establishes your brand

Social media is a fantastic way to establish your company’s brand. By creating social media sites, you choose how to present your brand and are in complete control of the content shared from those accounts. Create a logo, tagline, design, and color scheme that you can use on all social media accounts to achieve a uniform look. By regularly updating your social media, you’ll establish your brand and build a following.

Are you tired of working for someone else? Do you feel that you have a great idea that can be the start of a great business? Do you see opportunities everywhere you look? Well, then, you might just be an entrepreneur.

Before you can know if you are cut out to be an entrepreneur, however, you have to understand just what an entrepreneur is. That is not quite as simple as it sounds since the definition has been changing for nearly 100 years!

The first definition was simply someone who invented something. Eventually it turned into someone who owned a business. Neither one of these definitions really got to the heart of entrepreneurship. The best definition I have found, and the one used most often today is this:

Someone who organizes, manages, and assumes the risks for a business or enterprise.

This description shows that not only does a person "invent" something, but that they see the opportunity and build a business around it. An entrepreneur has a vision and builds around this vision.

Debunking Entrepreneurial Myths

Not only have definitions been changing, many myths have been flying! There are many myths associated with what it takes to be an entrepreneur. Let's examine of few of these and see if we can't put things into a better perspective.

  • Myth #1: Entrepreneurs are born, not made.

Is it true that you are either born an entrepreneur or you are not? Are you doomed to forever work for someone else simply because of your genetic makeup? It is true that entrepreneurs typically have a flair for the creative and a lot of energy. These are things that we are born with. However, just having these characteristics certainly does not make you into an entrepreneur.

These talents by themselves are like unmolded clay or an unpainted canvas. A true entrepreneur takes these characteristics and gathers the right skills, experience, and contacts. They are also constantly searching themselves to make improvements. You are quite likely to find an entrepreneur in the "self help" aisle of a bookstore!

So, the answer to the question? Yes and no. Yes, there are talents that most entrepreneurs are born with. And no, you have to actually use and continue to improve these talents!

  • Myth #2: Anyone can start a business.

Although it is true that anyone can acquire a business license and open shop, there is far more to "starting a business" than starting up. The easiest part is starting up. The hardest part is surviving, sustaining, and building. It takes work to overcome, to build, to persevere, to create, and succeed. To be a champion it takes focus, creativity, diligence, time, and resources.

Can anyone start a business? Yes, they can. Can anyone succeed? Yes, if they put their heart and soul into it, along with the right resources!

  • Myth #3: Entrepreneurs are their own bosses and completely independent.

The dream of being "your own boss" often captures the attention of those working for someone else. There is this notion that the boss makes up the rules and only has fun. This is far from true! Entrepreneurs, though independent, have to serve many masters including customers, employees, families, and those involved in social and community obligations. Entrepreneurs, however, can make free choices of whether, when, and what they care to respond to.

  • Myth #4: Entrepreneurs are motivated by the quest for money

A sense of personal achievement and accomplishment, feeling in control of their own destinies, and realizing their vision and dreams are the most powerful motivators for entrepreneurs. Money is viewed as a tool and way of keeping score.

Eight Entrepreneurial Characteristics

Remember that entrepreneurs are always striving to improve themselves. So, in reality, if you want to be an entrepreneur and you are willing to work on it, you can eventually be one!

Over the years, people have studied entrepreneurs to determine what makes them successful. Certain characteristics seem to show up over and over again. Here are the 8 characteristics that you will want to have and improve upon if you wish to be a successful entrepreneur:

1. Leadership

2. High Energy

3. Self Confident

4. Organized

5. Competitive

6. Prepared to Work Hard

7. Risk Taker

8. Good Communicator

Take a good hard look at the list. Do you have these qualities? Do you have all of them? If not, which ones do you lack and what can you do about it?

For instance, are you lacking in organizational skills? There are certainly a large number of books and websites devoted entirely to this subject. So, read a good book and then follow the advice! Organization can be a learned trait, not just one you are born with.

What about communication? Do you have trouble expressing yourself and your ideas? The best way to get over this is to communicate more! Try joining Toastmasters so you can speak at every opportunity. Or take a course in speaking or writing.

There is nothing on this list that can't be learned. There is also nothing on this list that entrepreneurs can live without. So, if you want to be an entrepreneur, be honest with yourself and then get to work!

Five Entrepreneurial Resources

In addition to characteristics, entrepreneurs must have certain resources at their fingertips:

1. Enough money to see the project through: Most business ventures fail, not due to poor ideas, but due to lack of money! You will need to have a plan of action and know what start up money you need.

2. Good health: Being an entrepreneur requires long hours of hard work. Being in poor physical shape will not help you be successful in your new venture! Consider some new habits, like exercising, quitting smoking, or even taking a stress management class.

3. Unique product or service: You can't sell something that everyone else is already selling. It doesn't have to be brand new, but it does have to have a new twist!

4. Family/friend support: Since being an entrepreneur takes a lot of time, you will want to have family support.

5. Experience: You need to have an interest and at least some experience in your chosen field.

Just as with the talents, these resources can also be acquired. The point here is that you can't be an entrepreneur without them!

So now you know what it takes to be an entrepreneur. Do you have the skills? Do you have the resources? Are you willing to sacrifice and change to get them? If you can answer yes to these questions, then you are well on your way! Good luck!

Teri B. Clark is a professional writer and published author offering writing help for professionals. Her book, Private Mortgage Investing, is a finalist in the Foreword Magazine's Book of the Year Award. Her book, 301 Things You Can Do To Sell Your Home NOW and For More Money Than You Thought, has just been released. Learn more about Teri at http://TeriBClark.com

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If you have seen me speak you will know that I believe the word 'entrepreneur' is used way too much these days. People seem to wear it as a badge instead of just getting out there and doing entrepreneurial things.
Just because you run or own a successful business doesn't necessarily mean that you an entrepreneur.

Entrepreneurs have a different mindset to others. They will go way above and beyond to complete and finish something that they have started.

I have developed what I call the 5 senses of an entrepreneur which will highlight those differences.

We all have 5 which are sight, taste, smell, hearing and touch. The entrepreneur also has those 5 senses but to them they mean something totally different. The 5 senses relay messages to your brain which makes you operate in a certain way. This is the same for the entrepreneurial sense. The entrepreneurial senses direct an entrepreneur to operate and succeed in a certain way.

Below is how an entrepreneur uses the 5 senses.

SIGHT.

Entrepreneurs can see things normal business owners can't. By that I mean that they can see potential in the smallest of things, whether it is a new trend or a different way of doing something and in turn gaining bigger and better results from the others around them.

They also have the foresight to see past the hurdles or obstacles that most business owners would see as a full stop and press on regardless of the issues that they may face.

They aren't really good on the stuff that is right in front of their faces, the day to day stuff as they are already thinking far in advance.
You could say that some entrepreneurs have blinkers on. Once they are focused on something, they will see it through to the end. Whatever comes their way will be quickly dealt with so as they don't lose momentum or become distracted.

TASTE.

Entrepreneurs can taste success in everything that they do. It doesn't really concern them with the current taste of a deal or a venture as they know what the ultimate taste of success in that deal when it is finished and completed will actually taste like.

Even when they have a taste of something bitter; whether that is a deal gone wrong or a wrong decision, they will still press on until the sweet taste of success is filling their mouths.

Just as kids when we are all made to eat those disgusting vegetables (the cauliflower and brussel sprouts) and then as we grow up we are able to make our own choice as to what is on our plates, so does the entrepreneur. They have been through the hard yards just as everyone else. They just want to have the choice as to what taste stays in their mouths for the longest period of time.

Until they taste it, they will not give up.

SMELL.

An entrepreneur can smell success from a mile away. In fact, they can smell it before they even experience it. It is that sweet smell that keeps them driving towards touching and living it.

Just as they can smell the sweetness of success, so can they smell a bad deal. Now I am not saying that everything an entrepreneur puts his or her hands to will always work, but as they go through their lives they will know quickly if something smells a bit off.

It is this sense that is the most important one to an entrepreneur. Without the whiff of something potentially huge and exciting, an entrepreneur will usually let it go.

They also have the ability to smell "manure" a mile off.

HEARING.

With the ear, it receives a whole lot of different vibrations and sound waves which in turn it processes it into something that makes sense to our brains. This in principal is what happens to an entrepreneur. All of us hear different feedback, various business opportunities and potential deals throughout our lives. What makes an entrepreneur different from the rest is that he or she will decipher that information (usually very quickly) and either act upon it or dismiss it straight away just by the sound of the information that he or she has heard. Where as most people will go down the path of that information and potentially lose out when it isn't what was first perceived.

The entrepreneur will also have a knack of blocking out the negative information or comments that come into their ears. They will not be the type of person who will allow that negative information to pass into their thinking an in turn, into their actions.

Entrepreneurs have selective hearing. They know what they want to hear and they know what success sounds like.

TOUCH.

An entrepreneur will not give up until they have a firm grip on what they have been pursuing. For some it may take them a short time and for others a very long time. but until they have that success by the throat, they will not let it go.

You see it is this sense that is the reward stage for an entrepreneur. It is the thrill of the hunt with the catch mounted high on their walls of life.

This is not to say that everything they set their hands to will work. It is that they know the feel that they are looking for. They know how hard they need to press or how gentle they may need to be. It is the same principal with holding a baby as opposed to a hammer. One is gentle the other is forceful. The true entrepreneur will have an understanding of the touch that is needed.

So as you see, there are many facets that set an entrepreneur apart from a normal business owner.

Why not take the entrepreneur test(TM) on not only yourself but also your staff and you will see where you stand and where your strengths really are.
This is a great tool for any business owner.

Go to www.justinherald.com

Justin Herald started a business with only $50.6 years later that business was turning over $20 Million. He retired at the age of 31 and is now considered one of the worlds rising stars in the field of self improvement.

Justin has 3 international best selling books:

1. Would you like Attitude with that?
2. What are you waitng for?
3. It's all a matter of attitude.

He was also named the "International Entrepreneur of the Year" 2005

http://www.justinherald.com

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Some people say that properly launching your product is just as important as the product itself, if not more.  A proper launch depends on many things that must considered such as marketing, costs, resources, et cetera.  Since launching a product is such a difficult task there are many necessary steps, but here are five tips to help in the process.

  1. Research:  As with most things in life, research is extremely important.  In this case, you need to research the industry your product falls into as well as your competitors.  Academia recommends uses the SWOT analysis tool, which means determining your strengths and weaknesses and determining outside opportunities and threats.  This requires a great deal of research to get an accurate picture of your product and competitive outlook.
  2. Planning:  You should also do careful planning for everything.  This means you should create a timeline that details where you need to be at this time and where you expect to be at other times.  This will include manufacturing milestones (depending on the product), launch date, breakeven date and so on.
  3. Marketing:  Consider the ways you plan to market such as “word of mouth,” online, television, print, et cetera.  This is critical because the mechanisms you use to launch your product should be aimed towards your target market.  You should know who your target market is after extensive research and it should be obvious at this point because you designed your product for a particular market.
  4. Partners:  Consider if you want to undertake all of these functions yourself or do you want to hire outside firms such as public relations, online marketing and so on.  Hiring other firms will make things easier on you or your own company, but that comes at a large cost.  In addition, you need to determine if you or your company has the skills to perform these function alone, otherwise you do not have much of a choice unless you want a poor product launch.
  5. Testing:  Since many product launches fall it might be worth it to test.  There are a few ways to test your market concept and strategy such as asking your business contacts or a consumer focus group.  Another possibility is using crowd sourcing to see how much attention your product creates.

Being an entrepreneur is not easy, it includes starting new businesses, taking great risks, launching new products, finding profitable opportunities, et cetera.  Entrepreneurs were behind some of the greatest products released as well as some of the greatest product failures.  Experts say that there are essential characteristics that all entrepreneurs possess, here are five.

  • Passion:  Entrepreneurs must have a great degree of passion because they have to.  Their job is to fully invest and promote their product to ensure its success.  The passion might be fueled by money or the ability to help people.
  • Resourceful:  When dealing with a start-up it is unlikely that entrepreneurs will have everything they need to get the job done.  That is why entrepreneurs must be resourceful and be able to make the most of what they have.
  • Vision:  Entrepreneurs must be able to see the “big picture” of the project so that they can make the right decisions to get there.  Without this, the project will end up not going where it was intended or even a failure.
  • Flexible:  Entrepreneurs have to be flexible and be able to change their plans quickly because of changing market conditions, tastes or financial reasons.  It is very unlikely that the project goes as planned so entrepreneurs have to be flexible and allow the project to keep moving forward.  This is especially true since there is usually a time constraint.
  • Tolerance of Risk:  Entrepreneurs must deal with many risky decisions that could put them out of business, but the decisions are also necessary to keep going.  In some cases there will be complete ambiguity and entrepreneurs just have to go for it.  This is all part of being an entrepreneur and creating a start-up.

There are those who wish that things could be better for them and those who work hard to make sure that things are better for them. The only thing that separates both of these people is that one does something about what he wants and the other only thinks about what he wants. There are some daily habits that successful entrepreneurs have and if you follow them you can be sure that things will start to go on the right track for you.

The first thing that successful people and entrepreneurs have in common is that they are OK with failing and with seeing that as another step towards success. Successful people usually reflect on their mistakes and this way they avoid making the same mistakes over and over again. A very important key to success is to be able to analyze the reasons why you failed at something in order to change things to make sure their efforts are headed to a different direction from that point on. It's OK to fail more than once, but it's not OK to keep making the same mistakes again and again. This creates an endless and frustrating cycle that never ends.

Another daily habit of successful people is to be able to embrace and confront their fears every time they are faced with a situation that they are afraid to deal with. This could be anything from having to speak in public to joining a gym to get in better shape but being afraid of not looking good enough to be seen in a gym. These kinds of things might seem unimportant to some people, but they contribute greatly to how you handle everything else in your life.

You also need to learn to practice self-discipline on a daily basis if you want to be a successful person. If you have a bad habit that you need to quit, you should do it now and exercise your will power to get that done. The same goes for avoiding procrastination and getting more things done during the day. You should make sure that no fun is had until all the tasks of that day are completely done. Doing this is really going to enhance your results every single day and help you reach your goals much faster.

You need to understand the importance of getting enough sleep and remind yourself that the body will eventually shut down if you don't allow it to get at least 6 to 7 hours of sleep daily. Some people need at least 8 but a good 7 hours of sleep is a very good amount of time to spend resting. If you don't get enough rest you could end up with very serious health consequences in later in life and nothing is worth losing your health over it. You work hard to enjoy life not to pay medical bills for complications related to sleep deprivation.

Always be willing to help others and you will see how people will be more open to do business with you. The more you interact with others in a positive way, the more doors will be opened to you in life. It's always important to find ways to help others achieve more out of life and not only focus their efforts on their own goals and dreams. The more we contribute to create a better world, the more we will gain from this. A big part of happiness is linked to how much we give in life and how much we help others achieve their own dreams.

Sharon Callix

Award Winning Social Media Consultant

makingmoneyusingsocialmedia.com.

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If you want success you need to go out there and earn it. This is the reason why most entrepreneurs are some of the busiest people you will ever meet. They understand that success is not something that comes from mediocre work and they know that you need to work very hard to achieve what you want in life. We are going to mention some of the most important things that productive entrepreneurs do every day in order to achieve their goals.

Being able to establish a routine when you are starting a business is very important and if you want to be able to make the most out of your say you have to come up with a good structure that will help you get the most out of each day. If you are always doing things at random hours of the day, you will never be able to achieve the productivity levels that you really need.

You need to find time to exercise as often as possible at least for 20 minutes. You should exercise five out of seven days a week at least. This is going to help you achieve a lot more during the day because your energy levels will be much higher and your general health will be improved tremendously. A healthy diet is also a very important thing to consider if you really want to achieve a better health.

Always check on your progress and make sure that every minute you spend working is going to help you reach your goals in one way or another. This is something that really helps people get the most out of their time because by analyzing if things are moving forward as they should, they can consider if they need to make any changes and if things need to be tweaked in any way. This is very important and every entrepreneur should think about it.

Always try to make some time to spend with your family. There is nothing more important than spending quality time with the people that you love and care for. Spending time with them will also remind you of the reason why you are fighting hard to accomplish more and this should be your priority. If you are still single, you should also dedicate some time to enjoying life and doing fun activities in order to recharge your batteries.

Learn to stick to a schedule and this way you will be able to get a lot more done every day. This is a very important thing that is very common for most successful people. You can't expect to make much happen if you don't have a good schedule of the things that you will be doing during the day. There will obviously be some unexpected things that can come up, but in most cases you should be able to keep things under control as far as how you manage your time.

If you follow this advice you should have no problems achieving much more in life. The most important thing is to always remember that you have to balance your entrepreneurial efforts with your efforts to keep your body and your mind healthy and to share some time with your loved ones too. Successful people always make the most out of their time in all kinds of activities that are beneficial to them. There has to be a balance that allows you to take some free time and feel renewed in order to start another day of hard work. You will get very positive results if you do all of these things.

Sharon Callix

Award Winning Social Media Consultant, 2014, apctc

www.makingmoneyusingsocialmedia.com

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Just a few short years ago anyone moving to online trading had either to learn HTML or appoint a professional.

Nowadays getting online has moved from being too difficult for IT amateurs to being too easy. It is not an exaggeration to say that an entrepreneur waking up at eight in the morning could, with a bare minimum of expenditure, have an online presence of sorts by twelve.

And here lies the problem.

A website is no more than a virtual store-front. An eBusiness is a business like any other. Behind that store front there needs to be a delivery process, the goods or services to be marketed through that store front, and an infrastructure to make everything work efficiently and profitably.

Even if you are only moving an existing business online you need a credible Business Case
.
The business case describes your reasons for going online: indeed going into business in the first place.

  1. It has to be 'outputs orientated' ie it says 'we will provide this product or that service' rather than 'we will use this or that resource';
  2. It has to explain how you will respond to the market, how you will control your Business Risk.
  3. How it fits with the rest of your business (if any);
  4. How you will track the costs (time and money) and how and when you will measure the results

Your business case must be transparent and comprehensive - not an exercise in self-delusion or self-justification, and if it has significant technical content it has to be comprehensible.

Moving an existing business onto the net is one thing, starting a new business targeting an online clientele is quite another.

The ease and speed with which a new commercial site can be set up from scratch disguises the fact that an online business is just that: a business that trades online. All the disciplines that need to be followed when setting up a bricks-and-mortar business are equally relevant when setting up an online one.

Once you have an acceptable business plan in place the time comes to decide between:

  1. The 'nerd's' approach of building as site from scratch
  2. Using a web designer
  3. Opening an account with one of the many providers of commercial sites
  4. Using a CMS to build an online community site.

Here on New2Business.com we do not deal with the first two options, valid though they are.

We do however suggest that the new online entrepreneur consider options 3 and 4 seriously. Both are simple enough for a non-it-specialist to be able to get up and running in a few days once the various options within your choice have been explored. A search of the internet will provide alternatives enough, and whichever way you go there are a couple of really critical questions to ask of the package you eventually choose:

  • What will your site look like
  • On a lap or desk top
  • On a smart-phone
  • On a tablet.
  • How will it interface with, or provide
  • Your accounting package
  • Your order management software.

When you're considering a CMS system you'll have to consider the additional modules available with the core software to make that assessment.

In most cases the decision will focus on one of the commercial providers though a CMS may be more suitable for:

  • A niche marketer
  • Clubs and associations
  • Some professional service providers.

In any case going online is not a simple yes/no decision. Many factors come into play and a few hours researching the options can be time well spent.

Just as an aside there is a natural compromise to be made between 'user friendliness' and the capacities of a package. Easy at the onset can mean limited at a later stage!

There is certainly no one-size fits all solution when it comes to commercial websites., if there was there would be no commercially viable options for us to choose from. Our Get Online section helps you jump the hurdles.
Here in New2Business.com we recognise 3 different scenarios of new on-line businesses:

Existing businesses entering the on-line business environment to extend their existing Clientele

New businesses looking to combine a bricks-and-mortar business with on-line trading

New Start on-line only traders.

Whichever model fits your trading pattern you need to consider your on-line presence as a business on its own with a proper business plan and marketing strategy

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