Tag Archives: online marketing

Just a few short years ago anyone moving to online trading had either to learn HTML or appoint a professional.

Nowadays getting online has moved from being too difficult for IT amateurs to being too easy. It is not an exaggeration to say that an entrepreneur waking up at eight in the morning could, with a bare minimum of expenditure, have an online presence of sorts by twelve.

And here lies the problem.

A website is no more than a virtual store-front. An eBusiness is a business like any other. Behind that store front there needs to be a delivery process, the goods or services to be marketed through that store front, and an infrastructure to make everything work efficiently and profitably.

Even if you are only moving an existing business online you need a credible Business Case
.
The business case describes your reasons for going online: indeed going into business in the first place.

  1. It has to be 'outputs orientated' ie it says 'we will provide this product or that service' rather than 'we will use this or that resource';
  2. It has to explain how you will respond to the market, how you will control your Business Risk.
  3. How it fits with the rest of your business (if any);
  4. How you will track the costs (time and money) and how and when you will measure the results

Your business case must be transparent and comprehensive - not an exercise in self-delusion or self-justification, and if it has significant technical content it has to be comprehensible.

Moving an existing business onto the net is one thing, starting a new business targeting an online clientele is quite another.

The ease and speed with which a new commercial site can be set up from scratch disguises the fact that an online business is just that: a business that trades online. All the disciplines that need to be followed when setting up a bricks-and-mortar business are equally relevant when setting up an online one.

Once you have an acceptable business plan in place the time comes to decide between:

  1. The 'nerd's' approach of building as site from scratch
  2. Using a web designer
  3. Opening an account with one of the many providers of commercial sites
  4. Using a CMS to build an online community site.

Here on New2Business.com we do not deal with the first two options, valid though they are.

We do however suggest that the new online entrepreneur consider options 3 and 4 seriously. Both are simple enough for a non-it-specialist to be able to get up and running in a few days once the various options within your choice have been explored. A search of the internet will provide alternatives enough, and whichever way you go there are a couple of really critical questions to ask of the package you eventually choose:

  • What will your site look like
  • On a lap or desk top
  • On a smart-phone
  • On a tablet.
  • How will it interface with, or provide
  • Your accounting package
  • Your order management software.

When you're considering a CMS system you'll have to consider the additional modules available with the core software to make that assessment.

In most cases the decision will focus on one of the commercial providers though a CMS may be more suitable for:

  • A niche marketer
  • Clubs and associations
  • Some professional service providers.

In any case going online is not a simple yes/no decision. Many factors come into play and a few hours researching the options can be time well spent.

Just as an aside there is a natural compromise to be made between 'user friendliness' and the capacities of a package. Easy at the onset can mean limited at a later stage!

There is certainly no one-size fits all solution when it comes to commercial websites., if there was there would be no commercially viable options for us to choose from. Our Get Online section helps you jump the hurdles.
Here in New2Business.com we recognise 3 different scenarios of new on-line businesses:

Existing businesses entering the on-line business environment to extend their existing Clientele

New businesses looking to combine a bricks-and-mortar business with on-line trading

New Start on-line only traders.

Whichever model fits your trading pattern you need to consider your on-line presence as a business on its own with a proper business plan and marketing strategy

Article Source: http://EzineArticles.com/?expert=Roger_J_Webb

Article Source: http://EzineArticles.com/8551634

When it comes to attracting a huge traffic to a website, the two things that matter the most are graphics and content. Where the graphics should be appealing and out of the box, the content should be outstanding too.

It is easy to create content and get it published waiting for the traffic to come to the website. But, what is actually needed to be done is creation of a valuable content. Since, the content by itself cannot make the readers engaged with a website. What matters the most to convert visitors into paid clients is the value of content to make visitors read it and visit the website again. However, this is toughest task, since it's not easy to write content with such perfection that the reader reads the same, share it and later, even discusses about it. But, at the same time, it is essential too.

It is a must for an entrepreneur to realize an increased conversion rate, which is a term given to the visits that do not just include going through or navigate a website, but acting beyond the same. This is generally witnessed after requests from advertisers or may be content creators. For higher conversion rates, one needs to take care of content marketing. And most of the people realize failure of their blog or website due to the same.

So, it is very much clear that you need to focus on what you are writing and if it is being marketed properly. Well, but the question that now arises is "how"? And let me tell you, it's not child's play, but it's still simple. If you pay attention to what you like to read on others' blogs or websites or magazines, you will be able to judge what your readers want.

Remember, the last time you browsed a magazine or website and skipped a page. Why?

While fast-browsing a book or anything-related, you go through the headlines given to different topics. If they fail to attract you, you skip it and move on to the next page or article. This is what will/may happen to your visitors as well. Before they could move on to the inside content, the headline created by you should be catchy enough. If you fail to do so along with an intro that tells the story in brief, no one would like to read it further (no matter how hard it was or how good the content therein).

Let me give you a few tips to make your headline compelling and engaging.

  • First of all, use List-oriented or "How to" kinds of headlines. These gather the most traffic as these are the most searched items.
  • Make it crisp and small to ensure it is interesting as well as a way to get read the content ahead.
  • Rather than a detail-oriented headline, keep it fact-oriented. Facts are more looked for.
  • Focus on what people want and not what the search engines want.
  • Emotions are what connect a human to another. If it is possible, fill emotions in your headline and it will attract maximum number of readers.
  • Generate curiosity as a majority of all people are born curious to learn new things. Leaving the audience to think through the headline can be magical.

After you ensure your article has an appropriate headline/title, make your way further to legible content i.e. content that has value, information, experience, and style. Never ever forget that your content will be read by a layman as well as an expert. Make it such that the vocabulary is superb to be read by the expert, while it is simple enough to be understood by the common man.

While writing the content, do not let laziness hold you back from writing enough. Pen down your insight enough to make your website rich with content. Since, a website full of valuable content is most visited and is even preferred by leading search engines like Google and Bing.

This article has been written keeping in mind the marketing needs of business. You are welcome to come up with your suggestions, or feedback in the comment box below.

Article Source: http://EzineArticles.com/?expert=Sakshi_J._Arora

Article Source: http://EzineArticles.com/8547422